Not fancy, or avant-garde, just simple, direct, and easy to process. Design trends and fads change so rapidly that the new is old before the ink is dry, but there is another way. Traditional design, with a nod to the modern, offers a way to make a statement across generations.
Design is Personality on Display. I craft designs to show your personality, your experience, and your identity to communicate who you are and what you represent.
Know Your Designer
I firmly believe that Job One for a hired professional is to be honest with the client. Telling you that the font is bad, the wording is clunky, or that you nailed it in your initial concept is, literally, the absolute least you should expect from your designer. I will give you that honest feedback, even if it means turning down a job. If your current designer won’t, then you need to reevaluate that relationship. Honestly.
I believe that the message is the medium. By that, I mean that no aspect of the design should ever take away from the information being communicated. I strive to make sure there is no ambiguity, confusion, or possible misunderstandings in all my work. If the message is muddled, or worse, lost, then the design is a failure, no matter how pretty or awe-inspiring.
Design & Marketing Blog
When is publicity bad for a brand? Despite the old saw of their being no such thing as bad press, there is indeed such a thing, and knowing how to avoid it is increasingly paramount in today's hot-take-driven media landscape. But Gillette is discovering, as others...
There are few things more satisfying than landing a new client - and then getting a monthly support contract on top of it. There are also few things more demoralizing than when that client seeks outside advice to refresh their project. How do you deal with that, with...
Negative space is one of those things like dark matter – it is out there, but too many people don’t know it is there, or what to make of it. But we all see it. One of the best, and most visible, examples is the FedEx logo. The negative space between the E and X...