This was a ground-up redesign of an existing website. The redesign had become necessary due to various issues with the previous design, a reworked logo, new branding for some products, and a desire to bring the control of the site in-house. I began with a Muse design, and transitioned to WordPress to take advantage of all that has to offer.
New content included catalogs, featured product flyers, social links, and updated wording. I also used licensed images as well as my own images and videos to replace unlicensed content.
With UBLights entry into the off-road segment, I was tasked with creating a logo to promote this new line of lights. The logo needed to be dynamic, rugged, and instantly recognizable. Using the existing colors, and our hashtag of #ownthenight, I created this Jeep-centric logo, and the below logo for web use. The OwnTheNight site can be found here.