Project Description

This was a ground-up redesign of an existing website. The redesign had become necessary due to various issues with the previous design, a reworked logo, new branding for some products, and a desire to bring the control of the site in-house. I began with a Muse design, and transitioned to WordPress to take advantage of all that has to offer.

New content included catalogs, featured product flyers, social links, and updated wording. I also used licensed images as well as my own images and videos to replace unlicensed content.

Project Details

Client UBLights
Date Ongoing
Skills Branding, Web Design, eCommerce, Photoshop, Writing, CSS Editing, Logo Design, Print Design, Typography
View ublights.com

New Logo

With UBLights entry into the off-road segment, I was tasked with creating a logo to promote this new line of lights. The logo needed to be dynamic, rugged, and instantly recognizable. Using the existing colors, and our hashtag of #ownthenight, I created this Jeep-centric logo, and the below logo for web use. The OwnTheNight site can be found here.